Run-To-Earn Game Stepn Teams With Atlético de Madrid and Crypto Exchange WhaleFin for NFT Sneaker Collection

Web3 lifestyle app Stepn is releasing a non-fungible token (NFT) sneaker collection in partnership with Spanish soccer club Atlético de Madrid and crypto exchange WhaleFin, the companies said Thursday.

The new digital soccer cleats provide increased utility for both Stepn users and soccer fans. The sneakers are compatible within the app’s run-to-earn game, and ownership will also provide exclusive access to physical Atlético de Madrid merchandise, in-person matches and WhaleFin airdrops.

Stepn has been growing its Solana-based fitness application over the past year, reporting $122.5 million in second-quarter earnings. The NFT sneakers required for game play trade at a floor price of 1.58 SOL, worth about $65.

“Through such prestigious collaborations, we are creating win-win partnerships for partner brands and also the users through real-world rewards and perks,” Chief Marketing Officer Shiti Ragosti told CoinDesk. “Stepn also realizes its mission of taking the world of Web3 to wider sporting communities through these collaborations and partnerships onboarding more users.”